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In many crucial areas of our lives, reason plays an astonishingly small part. The best ideas don’t make sense: they make you feel more than you think. Join advertising legend and behaviour expert Rory Sutherland as he uses case studies from the world’s biggest brands to reveal how we must understand the basics of ‘psycho – logic’ to get ahead in the modern world.

Rory Sutherland is the Vice Chairman of Ogilvy in the UK, an attractively vague job title which has allowed him to co – found a behavioural science practice within the agency. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour – these are the very small contextual changes which can have enormous effects on the decisions people make – for instance tripling the sales rate of a call centre by adding just a few sentences to the script.

The doors will open at approximately 6.30pm, with a prompt start at 7pm.

Copies of Rory’s book, ‘Alchemy: The Surprising Power of Ideas That Don’t Make Sense’, will be available for purchase and signing after the talk.